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How Content Marketing Fits in Your Marketing Plan

While content marketing certainly isn’t new, there continues to be a lot of confusion over what it is and what it isn’t.

To help you understand how content marketing should fit into your business’ other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline — and examined how it relates to other common techniques.

The definition of content marketing has subtly evolved over the years, the following is the clearest description we can offer:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

A few things to take away from this definition:

Content marketing is strategic — it requires a plan

Content marketing involves both the creation and the distribution of content

At the very minimum, the content you create must be relevant and valuable

Content marketing is consistently delivered

Your content needs to attract and retain an audience, with the ultimate goal of driving profitable customer action

You must have a clearly defined audience in mind for everything you create.


Want to learn more? Contact Us



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