Blog
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The Group Cycle
At the 2012 MSAA conference, Epop Studio gave a talk about how ski resorts can go after the group and corporate market by booking the reservations online. Take a look at the presentation.
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What does a website cost?
The question I get asked the most is "what does it cost to build a website?". It's not a simple answer. It's like asking what does it cost to build a house? It really comes down to what do you want the site to do?
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Social Skiing
At the summer MSAA meetings, I gave presentation that took a look at how the resorts are doing on social sites like Facebook, Twitter and YouTube. Since a few months have gone by, I thought it would be good to revisit this and see what has changed.
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How often should I update my site?
The answer to this is 2 parts:
first at least once a week and then at least every 2 years, let me explain. -
Do You Need a Mobile Website?
The simple answer is YES! Why? How many of your customers have a smartphone? Grab your phone and look at your current site, how does it look? Can you navigate it, what works, how long does it take to load? If it makes you frustrated, so are your customers.
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Facebook Custom Tabs
You have your business on Facebook, but are you doing everything you can? Did you know you can add additional pages beyond the standard: wall, info and photos?
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Utilize Technologies to Improve
Guest Service and LoyaltyEach summer the Midwest Ski Areas Association holds its annual meeting. Epop Studio was invited to give a presentation on how to improve guest service using technology.